Don’t Be Shark Bait: Tell an Investor What Your Company is Worth Now… and Later!

The ABC reality TV show “Shark Tank” is incredible.  Each week, contestants are offered millions of dollars for a piece of their company.  They have about 30 seconds to say yes or no.  It looks simple, doesn’t it?

Behind the scenes, it is anything but simple — and the business owners are the most likely to be the least prepared.  I suppose that’s why this is called the Shark Tank.  A lot of these business owners get eaten alive and end up selling their company for far less than it is worth.

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