Sorry to have kept you waiting for part 2 in my 4-part Business Tune-Up Program. This week I want you to find out what really drives the profit numbers in your business. Scrappy entrepreneurs often build very broad-based businesses — which can become a confusing mix of high-profit and no-profit products or services. Let’s uncover which is which and begin to fine-tune things like pricing, product offering and profitability.
Entrepreneurs are an odd lot. We pursue a passion but end up with a business. Sure, launching a company seems like a good idea at first. We start with stars in our eyes, but end up married to the dreary demands of running a company.
If your business is not helping you pursue your dreams — by generating both income and opportunity for you to do what you love — then it’s time for a bit of “Couple’s Therapy”. Just you and your business. Communicating, listening and finally coming to a resolution that empowers you both to grow and thrive.