What is Your Business Trying to Tell You? 5 Keys to Better Business Metrics

In my career as an entrepreneur, I’ve often fooled myself about what’s important and how to build my business. I’d go to work each day focused on results that are easy to see: making a sale, collecting “follows” on social media, tracking the website hits from my online advertising. And sure, all those metrics are cool — but measuring them rarely leads me to the behavior or the decisions that would make my business more sustainable and more profitable.

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