What is Your Business Trying to Tell You? 5 Keys to Better Business Metrics

In my career as an , I’ve often fooled myself about what’s important and how to build my business. I’d go to work each day focused on results that are easy to see: making a sale, collecting “follows” on social media, tracking the website hits from my online advertising. And sure, all those metrics are cool — but measuring them rarely leads me to the behavior or the decisions that would make my business more sustainable and more profitable.

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