The $24 Wrong Number — Calculate The True Cost of Sales

Quick!  Do you know the cost of sales at your company?

If you make sales by phone, maybe you think, “phone calls are free”.  Well, yes…and no.

Let’s get specific.  What’s the per call cost of sales by phone? Would you believe that telesales cost most companies almost $24.00 per call?  I’m not suggesting that every time you speak to someone it costs $24… Its much worse than that.   I’m saying, “Every time your sales person TOUCHES the phone it costs you $24.”  How can that be?

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