How to Use Customer Segmentation to Drive Higher Profits

Like it or not, customers are not all created equal.  Are they all equally profitable?  No. Can your business afford to service  every customer?  No.  Shouldn’t you treat them all the same?  No. No. No.

If you think all your customers are the same, wake up and smell the customer segmentation.

In almost every business,  just 20% of customers account for 80% of profits.  And many businesses would be better off if they simply did not have to serve the bottom 80% at all!  (That’s known as the “Pareto principle” or the “80/20” rule.)

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How to Win a $100 million Finance Defamation Lawsuit

After a seven-year court battle, a judge finally laid down the law with two tycoons – Mr. Sukamto Sia and Mr. Low Tuck Kwong – who have been embroiled in a long-running business defamation lawsuit.

If the ruling holds, Mr. Low will be awarded about $100 million USD. The brief history of this fight is interesting and instructive about how to fight — and win — a finance defamation lawsuit.

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