Reviving Your Business: Practical Steps for a Strong Comeback

When your business hits a rough patch, the way forward isn’t always clear. You might feel the pressure mounting as you consider the next steps to not just survive but regain your foothold in the market. Breathing new life into a struggling business requires a blend of strategic planning, efficient cost management, and an innovative approach to customer engagement.

Redefine Your Strategy

Before making any drastic changes, take a hard look at your existing business plan. Markets evolve, and what worked yesterday might not be as effective today. Analyze your business model, target market, and competitive landscape. Adjust your strategies to align with current market trends. This might involve shifting your business focus, finding new target demographics, or altering your product lineup to meet changing consumer preferences.

Crafting Winning Business Proposals

Securing new clients and projects is vital for a revival. Drafting compelling business proposals can open doors to new opportunities and funding. If you’re unsure how to craft an effective proposal, check it out; there are numerous templates and guides available that can help streamline the process. Ensure your proposals clearly outline what your business specializes in, the unique solutions you offer, and how you plan to implement these solutions effectively.

Streamline Your Expenses

Look closely at your finances and identify areas where you can reduce costs without sacrificing quality. Scrutinize your expenses and eliminate any non-essential spending. Reducing overhead can significantly improve your cash flow, giving you more flexibility to invest in areas that directly contribute to revenue generation. This exercise not only helps stabilize your finances but also sharpens your business’s focus on core competencies.

Engage Your Team

Your employees are your most valuable assets during turbulent times. Communicate openly with them about the current challenges and encourage their input on overcoming these obstacles. Involving your team in solution-finding can lead to innovative ideas and strategies that management might not have considered. It also fosters a culture of collaboration and loyalty, which is crucial for navigating tough periods.

Negotiate with Suppliers

Engage with suppliers to enhance your business’s cash flow effectively. Start discussions to obtain discounts, improved payment terms, or benefits for bulk orders.

Many suppliers are prepared to offer favorable terms to preserve a long-term business association, especially when you inform them about your specific needs and expectations. Your commitment to supplier relationships can motivate suppliers to be more open to improving your contract terms.

Leverage Technology and Automation

Investing in technology might seem counterintuitive when funds are tight, but automation can lead to substantial long-term savings. Implementing modern technology systems can streamline operations, reduce labor costs, and increase productivity. Evaluate areas in your operations where technology could have an immediate positive impact.

Utilize Cost-Effective Marketing

Revitalizing your marketing strategy doesn’t have to break the bank. Focus on cost-effective methods like social media marketing, email campaigns, and content marketing (like blog posts and white papers).

These channels allow you to reach a broad audience at a lower cost than many traditional marketing methods. Online marketing can drive new customers to your business and boost your market presence.

Prioritize Exceptional Customer Service

Lastly, never underestimate the power of exceptional customer service. Satisfied customers are more likely to return and can become advocates for your brand.

Ensure every customer interaction is positive, handle complaints swiftly and professionally, and go above and beyond to meet customer needs. This focus on customer satisfaction can transform your current customer base into a reliable revenue stream through repeat business and referrals.

Reviving a struggling business demands a comprehensive approach incorporating strategic planning, financial vigilance, and an unwavering commitment to customer satisfaction. By adopting these practical steps, you can set the stage for a successful comeback, ensuring your business not only recovers but also flourishes in the future.

Contributed by Kelvin Howell, guest blogger

Elevate your business with FuseCFO’s expert financial strategies and consulting services. Schedule a consultation today to transform your financial operations and drive your business to new levels of profitability and success.

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You Can’t Avoid This Danger…But There’s Cyber Insurance

If you’re reading this, you own one of the most dangerous tools in business today – an internet connected computer. Dangerous? You bet. Consider the following:

  • There are now more than 1 billion malware programs out there, and 560,000 new ones are detected every day.
  • 3.4 billion phishing emails are sent daily, and 32% of them come from Russia.
  • Each minute of every day, 4 companies fall victim to Ransomware. Source
  • The average ransom paid to retrieve encrypted data was $500,000 in 2023, but increased to more than $2 million in 2024.
  • “Man in the middle” attacks involve the interception of sensitive information such as login credentials and banking information and caused $2 billion in losses in 2020.
  • In 2022, the average “Advanced Persistent Threat” attack lasted 146 days and cost the company $4.8 million, according to a report by Accenture.
  • 43% of attacks are against Small businesses and cost the company from $100,000 to over $1 million

Convinced? Sadly, there’s no way to avoid all of these threats. But you can prepare for them by purchasing Cyber Protection and Cyber Insurance.

What is Cyber Protection?

Cyber Protection services are offered by many IT Service Providers. They typically include an in-depth IT audit of your network, desktops, laptops, applications, and policies, including:

  • Hardware and software risk assessment
  • Data storage and use risks and mitigation
  • Firewall and antivirus reviews and updates
  • Employee education about common risks on email and text
  • Writing and enforcing banking policies and payment approval mechanisms
  • Review of cyber insurance policies and recommendations
  • Establish recovery plans and contingencies

These services can be pricey and recurring (things change all the time) but adding just a few pieces of new hardware to an office network can significantly reduce your risk, and having the help of an IT pro to teach employees best practices is priceless.

Cyber Insurance, on the other hand, provides some peace of mind in the worst case scenario. 

What is Cyber Business Insurance?

Since you cannot protect yourself from 100% of the threats, cyber liability insurance helps cover financial losses from data breaches if and when it happens. And the expenses are more than you probably imagine.

  • Direct costs, such as a ransom paid for your data, or restoring drives damaged by viruses
  • Loss of revenue from the interruption to your business while you deal with the attack
  • Regulatory compliance costs to notify your customers that their data might have been compromised
  • Compensatory costs to provide identity theft protection to your customers or otherwise settle your clients claims against your negligence
  • Reputational costs as you fight the PR battle when people find out that you allowed their data to be stolen

Look for a great cyber policy from your insurance broker and be aware of what is not covered by your policy, such as insider threats or acts of terrorism. 

Protect Your Business Today

Cyber protection – both proactive and reactive is not just a safety net; it’s a strategic investment in your business’s security and longevity. By assessing your risks, understanding your coverage needs, and implementing cybersecurity measures, you can safeguard your business against cyber threats.

Remember, proactive measures and clear communication with your insurer can turn cyber insurance from a backup plan into a crucial part of your business strategy. Schedule your free business analysis today, and let us help you navigate the complexities of cyber business insurance.

Giving Your Customers Credit Terms

Offering credit terms to your customers can significantly boost your sales and foster long-term business relationships. However, without proper management, it can also lead to cash flow problems and increased risk of non-payment. This guide provides actionable advice to help small business owners navigate the complexities of extending credit terms effectively.

By implementing structured credit policies, conducting thorough credit checks, and using automated reminders you can improve cash flow, strengthen customer relationships, and boost business growth.

Why Is This Important?

Even if you currently have no collections or cash flow problems, you are unlikely to avoid this problem for long. Late payments rose 13% during 2023 and over 50% of all B2B Payments were late. Non-payment is an issue too – 7% of all B2B invoices never get paid, according to an annual survey by Atradius.

But this isn’t just about playing defense – managing customer credit can be a competitive strategy too. A survey by Dun & Bradstreet reveals that 63% of small businesses offer credit terms to their customers. Doing so can increase sales by 20 to 30%, according to SageWorks.

How to Implement Customer Credit Terms

To implement credit terms effectively, start by documenting clear credit policies. Decide what your terms, limits, and criteria are for extending credit. Make sure you know what the impact on your cash flow will be if 100% of your customers follow your policy.

Not all customers deserve credit, of course. Assess customer creditworthiness using credit checks and references before offering credit terms. Determine appropriate credit limits for each customer and always use written agreements outlining the credit terms. 

A written credit offer to your client must include payment due dates and any penalties for late payment. Consider getting a signature from your client on the term sheet (which can help you with collections later!)

Get Into a Routine

Rolling out a policy is just the first step. Making sure you live by the policy is key. For each invoice you send, follow these 7 steps:

  1. After sending the invoice, call your customer’s A/P department on day 2 to make sure the invoice was received by the right person. Ask them when they expect to make payment and agree on the amount and due date.
  2. Send an email reminder a few days before the due date. This can be an automatic email from your accounting system.
  3. As soon as the invoice is overdue, call your customer contact to ask if the invoice was paid. Solve any miscommunication problems quickly.
  4. If the customer is unable to pay, negotiate new terms. Any negotiation should require some immediate payment, even if it’s small. Future collections are easier if the customer acknowledges the debt and makes an initial payment.
  5. For any payment outside of your standard terms, consider halting further work for the client. Don’t dig their hole any deeper!
  6. If the client is still not meeting their obligations, send the account to an outside collections company as soon as you can. There’s no reason for your staff to waste time collecting bad debts – turn it over to the pros.
  7. Finally, get in the habit of reviewing your detailed A/R Aging Report weekly. It’s easier to fix a problem before it gets out of control.

Partner With Us for Better Credit Management

By adopting these strategies for offering and managing customer credit terms, you can enhance your cash flow, minimize non-payment risk, and create a more reliable financial foundation for your business. Implement these practices to improve your accounts receivable process and overall financial health. Clear communication and robust credit management practices can turn credit terms from a potential liability into a strategic asset. Want some help? Schedule your free business analysis today, and let us help you set credit management policies that work for you and your customers.